Industry: Magazines

Published weekly by Bauer London lifestyle Ltd a division of Bauer consumer LtdBauer Media reaches over nineteen million UK adults across multiple media channels. We have more than eighty influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parker's, MATCH, Magic 105.4, Kiss 100, Kerrang!, 4Music and the Big City Network, our group of twenty local radio stations.

"Our business is built on millions of personal relationships with engaged readers and listeners. We connect audiences with compelling content, whenever, wherever, and however they want. Our unique insight allows us to work closely with our customers to develop innovative solutions that create a difference to their business."

Bauer Media connects and engages 19 million consumers every week with the most influential brands in the UK.
The value of our in-depth understanding of these audiences is reflected in our unrivalled research initiatives. Bauer Media is in a unique position to be able to deliver groundbreaking consumer insight to media professionals, having more market leading brands across a wider breadth of markets than any other media owner.

Bauer Media bridges the insight gap with the battle-tested consumer knowledge that has underpinned its own success in fierce consumer markets, and from an advertising standpoint, its unrivalled experience in providing creative solutions to its customers.
The aim of this section of the site is to illustrate how Bauer Media can help customers maximise the effectiveness of their advertising solutions by providing expert understanding of consumer behaviour.

Some of Bauer Media’s major insight projects are:

The Inside:‘The Inside’ is Bauer Media’s unique research panel designed to understand today’s consumers. Launched in November 2006, The Inside’s bespoke research data offers a greater understanding of consumer behaviour and tracks consumer trends as they emerge.

The panel’s 10,000 + members, aged 16 years and over, have been recruited from a wide range of Bauer Media’s brands including FHM, heat, more, Kerrang!, Kiss, Magic 105.4, Empire and GRAZIA.

Kerrang Magazine House Style - Presentation Transcript

Kerrang Magazine House style

What is House style?

House style is where a magazine uses similar layout and structure. For example, Masthead Font, Colours, logo, placement of pictures and location of barcode.

House Style is used by nearly every magazine on the market today to give each magazine a specific look and layout.

This is usually used so the reader can tell that it is the magazine they are after if they are familiar with the layout and font types of the magazine.

In my opinion House style is effective and makes it so that the audience don’t have to look around for there magazine choice because they know what to expect the front cover to be like.

Comparison As you can see the house style of this magazine includes the titles which is the same colour and uses the same font. Kerrang magazine always have a big picture usually going over the masthead or below it. The house style of this magazine includes what is in the magazine at the bottom of the magazine.

Empire: £14,640 £7,705 £10,016 £3,853 £65cpt £45cpt £18,682 £4,500

Kerrang!: £9,092 £4,785 £6,220 £2,607 £65cpt £45cpt £12,130 £4,500

Press complaints commission:

Complaint:
Mr Mark Stickland complained, through Carter-Ruck solicitors, that the magazine had failed to report the outcome of an action for defamation to which it had been party.

Resolution: The complaint was resolved when the magazine published the following wording: “Issue 1090 of Kerrang!, dated January 14, 2006, contained an interview with Bullet For My Valentine in which drummer Moose made an allegation about the band's tour manager. Mr Stickland denied the allegation and argued that in printing it Kerrang! had defamed him. On January 17, a High Court jury in London ruled that it was libellous of Kerrang! to print the allegation, and awarded Mr Stickland damages and payment of his costs.”

Media Studies 2.0 In 2007, Gauntlett published online the article Media Studies 2.0, which created some discussion amongst media studies educators. The article argues that the traditional form of media studies teaching and research fails to recognise the changing media landscape in which the categories of 'audiences' and 'producers' blur together, and in which new research methods and approaches are needed. Andy Ruddock has written that Gauntlett's "ironic polemic" includes "much to value", and acknowledges that the argument "is more strategy than creed", but argues that audiences still exist, and experience mass media specifically as audience, and so it would be premature to dispose of the notion of 'audience' altogether.Now with discussions around Web 3.0, identified by McKinsey as a return of knowledge to the experts it will be of interest to see how this applied to media studies.

Audience:
Teenage rock music fans, both male and female, on looking at the feedback page i can see that this magazine can take it's fans letters, comments, and emails seriously and isn't afraid to print negative comments aswell and answears their critisism to the best of their ability. Also from the feedback page i can see that the fans are from different parts of the country, informs the readers of all different music related topics eg. albums, games, clothes, gigs and interviews with bands and posters of groups, back page features upcoming issues and subscriptions to future issues and free gifts.

In the September 19th issue the cover story is about a group called Paramore, inside the magazine is the main studio interview with the members of this group the emphasis is on how the group overcame the conflicts and tensions within the band, the story is acompanied by 3 pages photographs of the group. The posistioning of the magazine would be the bottom shelf as this is usually where teen magazines are displayed.